Category Writing

Savage Nature: The Life of Ted Hughes

Writing

Savage Nature: The Life of Ted Hughes

by: Paula Bardell

One of the most important poets of the post-war period, Edward James Hughes (1930-1998), was drawn towards the primitive. He was enchanted by the beauty of the natural world, frequently portraying its cruel and savage temperament in his work as a reflection of his own personal suffering and mystical beliefs – convinced that modern man had lost touch with the primordial side of his nature.
Born in Mytholmroyd, a remote mill town in West Yorkshire, Ted (as he was known to his friends and family) was enormously affected by the desolate moorland landscape of his childhood, and also by his father’s vivid recollections of the brutality of trench warfare...

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Write Right

Writing

Write Right

by: Brian K Grinonneau

The rich and colorful descriptors flowing from your deft digits on a seasoned keyboard will tantalize and transform your rapt audience. What?! That line may be too flowery but does show how important it is to write advertising copy that demands to be noticed.
There are two considerations in creating compelling copy. You don’t have much time to get noticed and the words have to be exactly right. You get one chance. Be clear and creative. And get to the point.
List your benefit early in the copy. Don’t make your prospect guess. If you’re selling fuel sipping automobiles, say so–in the beginning.
Tell prospects what they need to know–The who, what, where and when of your offering.
Economize your words. Go through copy and eliminate that not needed...

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